Last updated: 13 DEC 2025

Forged Ascent (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data transparently, securely, and in accordance with UK data protection law.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit www.forgedascent.com, purchase our products or services, or interact with us in any way.

1. Who We Are

Data Controller: Forged Ascent
Contact Email: callum@forgedascent.com
Website: www.forgedascent.com

Forged Ascent provides coaching, digital programmes, diagnostics, and educational resources focused on conditioning, leadership, and lifestyle performance.

2. The Data We Collect

We only collect data that is necessary, relevant, and proportionate.

Personal Information You May Provide

• Name

• Email address

• Payment and billing details (processed securely by third-party providers)

• Account login information (via our membership platform)

• Questionnaire responses (e.g. Diagnostics, onboarding, check-ins)

• Communications with us (emails, messages, feedback)

Automatically Collected Data

• IP address

• Browser and device information

• Pages visited and site usage data

• Cookies and similar technologies (see Section 9)

3. How We Use Your Data

We use your personal data to:

• Provide access to our products, programmes, and services

• Deliver coaching, diagnostics, and support

• Process payments and manage subscriptions

• Communicate important updates, service messages, or relevant content

• Improve our website, products, and user experience

• Meet legal, regulatory, and contractual obligations

We do not sell your personal data.

4. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

• Contract: to deliver products and services you purchase

• Legitimate interests: to operate and improve our business

• Consent: for marketing emails and optional communications

• Legal obligation: where required by law

You may withdraw consent at any time.

5. Special Category Data

Some services (e.g. Conditioning or Fitness Diagnostics) may involve information relating to physical performance, habits, or lifestyle.

We:

• Collect only what is necessary

• Use it solely for the purpose agreed

• Store it securely

• Never share it without explicit consent unless legally required

Forged Ascent does not provide medical advice.

6. How We Store and Protect Your Data

We use industry-standard security measures, including:

• Secure platforms (e.g. Stripe, Outseta)

• Encrypted data transmission

• Restricted access to personal data

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected or to comply with legal requirements.

7. Third-Party Services

We use trusted third-party providers to operate our business, including:

• Stripe – payment processing

• Outseta – memberships, CRM, email communications

• Framer – website hosting

• Google Analytics – anonymised website analytics

These providers process data in accordance with their own privacy policies and applicable data protection laws.

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Request data portability

• Withdraw consent at any time

To exercise your rights, contact: callum@forgedascent.com

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

9. Cookies

We use cookies to:

• Ensure website functionality

• Understand site usage

• Improve performance and user experience

You can control or disable cookies through your browser settings. Some features may not function correctly without cookies.

10. Marketing Communications

If you subscribe to our mailing list, we may send:

• Educational content

• Product updates

• Insights aligned with Forged Ascent’s philosophy

You can unsubscribe at any time via the link in our emails.

11. International Data Transfers

Where data is processed outside the UK, we ensure appropriate safeguards are in place in line with UK GDPR requirements.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

13. Contact Us

If you have questions about this Privacy Policy or how your data is handled, contact:

Email: callum@forgedascent.com

Forged Ascent operates on the principle of clarity, structure, execution, and adaptation — including how we handle your personal data.